As a man who appreciates a good soak after a long day, the idea was to create something straightforward for the hard-working man—no fluff, no fancy decorations but something genuinely effective and meaningful.

I've always loved the sound of that satisfying 'crack' when you open a can of beer, and wondered how I could fit that into my own bath and wellness product.

Blokes Who Soak was born from this simple idea; to make bathing a bit more manly.

No elaborate routines—just crack open a can, pour it in the bath, and let the concentrated formula of magnesium and pure essential oils provide amazing health benefits.

Sometimes, the best way to recharge and reset is as simple as taking time for yourself.

So, cheers to all the men like me who love a relaxing bath.

Thanks,
Brian | Founder